Chatbot for Jewellery Store Website in India — Gold Rate, Making Charges, Booking & Enquiries

Jewellery store websites lose customers when gold rate is hidden

A bride's father lands on your jewellery website at 10 PM. Wedding in 2 months. He wants to know:

• What is today's 22K gold rate in Pune?
• What are your making charges for a necklace?
• Do you have a gold scheme?
• Can I exchange old gold?

If your website shows photos but no rates, he opens the next jeweller on Google. A chatbot for jewellery store website India from ApnaAI answers instantly — free, no coding.

The "call for rate" problem

Most Indian jewellers write "call for today's rate". Customers hate it — they want the rate in 2 seconds to compare. A website chatbot gives today's 22K and 24K rate immediately and books the showroom visit for tomorrow.

What every jewellery chatbot should publish

1. Today's gold and silver rate (update daily)
2. Making charges range (per gram and per piece)
3. Hallmarking and BIS certification
4. Product categories — rings, necklaces, bangles, earrings, mangalsutra, coins
5. Gold schemes (monthly / 11-month)
6. Exchange and buyback policy
7. Showroom address, hours and parking
8. Booking process for showroom visit
9. GST and billing transparency
10. Custom design and order lead time

Setup in 5 minutes

1. Open apnaai.online → login
2. Paste your gold rate, making charges and policies into the knowledge base
3. Embed the chat script on your jewellery website
4. Test: "Today's 22K gold rate?" and "What are your making charges?"

Full walkthrough: How to add free AI chatbot to website.

Jewellery store knowledge base template

Store name:
Showroom address + Google Maps:
Hours:
Parking: available / paid nearby
Booking: WhatsApp +91-XXXXXXXXXX

Today's rate (update daily by 11 AM):
- 24K (999): Rs X / 10 gram
- 22K (916): Rs Y / 10 gram
- 18K (750): Rs Z / 10 gram
- Silver 999: Rs A / kg

Making charges:
- Machine chain: Rs X / gram
- Handcrafted: Rs Y / gram or % of gold value
- Diamond jewellery: % on making + diamond cost

Hallmarking: BIS certified, HUID available on every piece
GST: 3% on gold + 5% on making + 3% on GST of making

Products:
- Rings (engagement / daily)
- Necklaces and sets
- Bangles and bracelets
- Earrings
- Mangalsutra
- Nose pin / payal / kamarbandh
- Gold and silver coins
- Diamond and platinum range

Gold scheme:
- Monthly installment: Rs X
- Tenure: 11 months
- Pay 11, get 12 (or similar)
- Terms: no cash refund, only jewellery

Exchange and buyback:
- Own jewellery: 100% gold value, making deducted as per policy
- Other jeweller's jewellery: 4-8% deduction, hallmarking required
- Current rate applied: today's rate

Custom design:
- Lead time: 15-25 days
- Advance: 25%
- CAD preview before manufacturing

FAQs:
Q: Do you sell hallmark coins?
A: Yes, BIS-certified 999 and 916 coins.
Q: Can I order on WhatsApp?
A: Yes, share design photo for quote.
Q: Do you have EMI?
A: Yes, on cards and via Bajaj Finserv.

Today's gold rate — the highest-value content

Indian customers search "today 22K gold rate Pune" thousands of times a day. Update the rate in the bot each morning by 11 AM. You will capture local search traffic and turn anonymous visitors into showroom walk-ins.

Making charges transparency

Making charges vary wildly across jewellers. Publish your range openly: "Machine chain Rs 30/gram, handcrafted Rs 450/gram." Transparency converts nervous first-time buyers who fear hidden charges.

Hallmarking and HUID

Mention BIS hallmarking and HUID on every piece. Post-2022 hallmarking rules make this mandatory — being explicit builds trust and signals compliance.

Gold schemes — recurring revenue

Publish your monthly gold scheme clearly: "Pay Rs 5,000 x 11 months, get jewellery worth Rs 60,000." Schemes lock in customers for 11 months and create predictable cash flow.

Exchange and buyback policy

Buyback fear is the #1 jewellery objection. Publish: "Own jewellery — 100% gold value at today's rate, making deducted. Other jeweller — 4-8% deduction, hallmarking required." Clarity removes the fear.

Showroom visit booking

Every bot answer should end with: "Book a 30-min showroom visit — WhatsApp +91-XXXXXXXXXX. Free tea and design consultation." Visits close 80% of jewellery leads. The bot's job is to book the visit.

Custom design enquiries

Add a custom design section: "Bring a photo or sketch. CAD preview in 3 days, delivery in 15-25 days, 25% advance." Custom design is high-margin and differentiates you from chain jewellers.

Diamond and platinum

If you carry diamond and platinum, dedicate a section with starting prices. Diamond search volume is high in metros — capture it with clear "solitaire ring from Rs 1.2 lakh" ranges.

GST and billing transparency

Indian customers increasingly ask for proper GST bills for investment proof. Note "GST 3% on gold + 5% on making + 3% GST on making" clearly. This reduces argument at billing and builds trust.

Multi-branch jewellers

List each branch with address, hours and stock specialty. If your Camp branch keeps diamond but FC Road does not, note it. Misrouted customers leave 1-star Google reviews.

Competing with large chain jewellers

Tanishq and Kalyan win on ads and brand. You win on making charges, personal trust, custom design and family relationship. The chatbot makes you reachable at 10 PM when the chains' call centres are off.

Get your free jewellery chatbot

Stop losing 10 PM wedding-jewellery enquiries to chain stores. Make your showroom reachable 24x7 with ApnaAI.

Get your free chatbot at https://apnaai.online and embed before your next wedding season.